The Story of SIMSIM:
The Pact of Protection
In ancient times, when the world was shrouded in mystery, someone guarded the gates to treasures.
A spirit that dwelled within a mountain of stone. It was called Sesame. Solely the phrase - ‘Open Sesame’ - could summon the spirit to open the gate to the mountain, which was otherwise considered inaccessible.
This sentence unlocked everything that had been kept hidden: riches, secrets and a world accessible only
to the confident.
As time passed, the mountain on which Sesame lived was forgotten. People turned their attention to the visible world, leaving the old wisdom behind. Centuries passed. The spirit Sesame waited patiently for the time of its return. But the world had changed dramatically.
The age of technology had catapulted people into an era of hyper-connectivity, where the internet and social media had become a part of everyday life. Everyone was connected everywhere and at all times, but the old dangers of being robbed of one's own treasures remained. Trust and the feeling of safety increasingly disappeared - especially when out and about.
'Sesame' reappeared to protect by seeking the right partners - people who could translate its vision of trust
and security into the modern age.
Having just recovered from a traumatic incident in which valuable items were stolen from their bag, Sonja
and Enzo brood intently about ways to prevent such a disaster from happening again.
Ultimately, Sesame recognized them as inventive minds who understood that true security lies not only in technology, but also in the philosophy behind it. The ancient wisdom of protection was given the meaning
he wanted. The two founders of Vintecal combined it with the latest cutting-edge technology.
This is how the access to a world of protection, connection, trust, and relaxed well-being came to be known
as 'SIMSIM'.
Sesame has found a new hiding place — inside the savvy bags of visionary brands.
Its protection is reserved for the initiated only.
Vintecal, Sonja & Enzo, June 2025
The Story of SIMSIM:
The Pact of Protection
In ancient times, when the world was shrouded in mystery, someone guarded the gates to treasures.
A spirit that dwelled within a mountain of stone. It was called Sesame. Solely the phrase - ‘Open Sesame’ - could summon the spirit to open the gate to the mountain, which was otherwise considered inaccessible. This sentence unlocked everything that had been kept hidden: riches, secrets and a world accessible only to the confident.
As time passed, the mountain on which Sesame lived was forgotten. People turned their attention to the visible world, leaving the old wisdom behind. Centuries passed. The spirit Sesame waited patiently for the time of its return. But the world had changed dramatically.
The age of technology had catapulted people into an era of hyper-connectivity, where the internet and social media had become a part of everyday life. Everyone was connected everywhere and at all times, but the old dangers of being robbed of one's own treasures remained. Trust and the feeling of safety increasingly disappeared - especially when out and about.
'Sesame' reappeared to protect by seeking the right partners - people who could translate its vision of trust and security into the modern age.
Having just recovered from a traumatic incident in which valuable items were stolen from their bag, Sonja and Enzo brood intently about ways to prevent such a disaster from happening again.
Ultimately, Sesame recognized them as inventive minds who understood that true security lies not only in technology, but also in the philosophy behind it. The ancient wisdom of protection was given the meaning he wanted. The two founders of Vintecal combined it with the latest cutting-edge technology.
This is how the access to a world of protection, connection, trust, and relaxed well-being came to be known as 'SIMSIM'.
Sesame has found a new hiding place — inside the savvy bags of visionary brands.
Its protection is reserved for the initiated only.
Vintecal, Sonja & Enzo, June 2025
